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Pie Dough Club & DOUGH Card Q&A

Pie Dough Club and DOUGH Cards

We have a DOUGH card that is designed as both a gift and a loyalty reward card combined into one! Use either one (Pie Dough Club card or DOUGH Card) as a gift card only and/or register the card and instantly become a member of the Pie Dough Club. After registering you can now load and reload your account with pre-paid credit (also known as stored/added value) and choose to pay at the register using this added/stored value or from your rewards earned. Easy as PIE!

What is the loyalty rewards program and how do I join?

The Pie Dough Club is designed to reward loyal guests of the Grand Traverse Pie Company. It is a special program that gives registered members immediate benefits and lots of exciting perks.

There are three easy ways to pick from to join:

  1. Visit a participating GT Pie location and tell your Customer Service person that you would like to join the Pie Dough Club. A card will be activated and given to you; all you need to do then is REGISTER your new card on our website.
  2. Register online without a card and receive a virtual card number that can be exchanged for a physical card at any GT Pie Shop you would like. Your information and account balance will transfer. Otherwise, you can use your phone number each time you come in and remain cardless.
  3. Download our GT Pie Mobile app for your Apple or Android phone and then check-in using your app each time you come into our shop. Your account will be on our register and you can pay by using your rewards or with stored value funds.

What do I get and how do I earn rewards?

Once you join the Pie Dough Club and register the card online at gtpie.com, you’re able to earn points that convert to Pie Dough Bucks that can be spent in our shop as well as other perks. They are:

  1. A FREE slice of dessert pie when you register your card. Expires one year after the reward is issued and is for a one time use.
  2. $10 Pie Dough Bucks Reward for every 150 points earned. You will earn one point for every dollar you spend (excluding tax and tip). When you reach 150 points they will be converted to $10 in Pie Dough Bucks which will automatically be loaded on your Pie Dough Club account. Bucks are good for purchases of food, beverages, and retail items. Expires one year after the reward is issued.
  3. A FREE slice of dessert pie a la mode or a FREE 6” fruit pie for your birthday. Expires one month after the reward is issued.

Is there anything that I don’t earn points for?

Yes, you will not earn points for gift card purchases, online purchases, third-party delivery orders, taxes, gratuity, or purchases made with Rewards.

How can I join the Pie Dough Club Rewards program using the mobile app?

I currently have a physical Pie Dough Club/DOUGH card that has rewards and added/stored value and have already registered the card.

Since you already registered the card, this means you have created a username and password so all you have to do is download the app for your Apple device or for your Android device. Enter your username and password which was initially used to create your account then click on Sign In; you will then be able to use the App to check-in at the shop and pay using your phone.

How do I join the Pie Dough Club using the mobile app? I currently do not have a club membership. 

Download the app for your Apple device or for your Android device here. Once you have downloaded the app, register your information on the app. Then you are ready to check-in, show the customer service person your 3-digit check-in code and use this feature to pay with your rewards or added/stored value available on your account.

I am a Pie Dough Club member and someone has given me a new DOUGH card gift card, can I combine this gift card with my Pie Dough Club account? 

Yes, you can combine these gifts onto your DOUGH/Pie Dough Club account.

  1. Login to your account
  2. See Summary of Accounts, click on the “+” sign next to your account number
  3. “Add a Card” will pop up, enter the new card number. An unregistered or registered card may be added to your account.
  4. If the additional new card is unregistered enter card number and reg codes, for a registered card enter username and password. Click on Submit.
  5. Now the card has been attached to your account, you can view this account info as a sub-account within your existing master account.
  6. Now click on the tab of the newly added card and click “Merge card”.  It will ask for confirmation.
  7. Once merged the balances will include those from both accounts. Either card can be used to call up the combined account.
  8. If you want us to help combine your cards call 231-929-7841 x3.

Why do I have to register my card?

Card registration is needed to redeem any reward. Registering also allows you to manage your account and track activity, such as points balance and rewards earned. It also allows us to replace your card in the event it is lost or stolen.

An email will be used to alert you of rewards or perks available. Please make sure to add “piedoughclub@gtpie.com” to your contact list or check your “promotions” folder to ensure you will receive notifications about your rewards.

Also, cards must be registered to load value using the app or the website. You do not need to be registered to add value at the shop. If your card is lost or stolen your card must be registered for us to replace the card with the value that was on it at the time you notify us of its loss.

What should I do if my Pie Dough Club/DOUGH Card is lost or stolen?

If your Pie Dough Club/DOUGH Card is registered, your Pie Dough Club membership and any remaining balance on the DOUGH Card will be protected from the time you notify us of its loss. To report your Pie Dough Club/DOUGH Card lost or stolen, Contact Us via our website or call us at 231-929-7841 x7 and leave a message, we will get back to you during the same day or next business day. We’ll freeze your remaining balance at that time, transfer it to a new Pie Dough Club/DOUGH Card, and mail you the card replacement if you want a physical card. We cannot replace unregistered Pie Dough Club/DOUGH Cards

Who can join?

Any person 18 years of age or older who loves GT Pie! If you are between the ages of 13 and 18, you may only use the Pie Dough Club card under the supervision of a parent or legal guardian who agrees to be bound by the terms of use – see Privacy Policy for more information in this regard.



How do I use my Pie Dough Bucks?

If you have earned Pie Dough Bucks you can use them for food, beverages, and retail purchases at participating GT Pie locations. All available Pie Dough Bucks will be applied to the subtotal of the check. Any unused portion will remain in your account balance until it is used or expired.

How do I redeem my free slice of fruit pie registration reward?

Once you have registered your card at our website, visit any GT Pie location and tell the customer service person that you would like to apply the free slice of fruit pie registration reward to your bill. It’s that easy.

How do I get and use my Birthday Reward?

Each year, on the 1st of your birthday month, you will receive an email notifying you that your birthday choice of a FREE slice a la mode OR 6” mini fruit pie reward has been applied to your account. Be sure to register your card and provide us with your birthday so that we can give you this reward at the appropriate time. Visit any participating GT Pie location and tell your customer service person you would like to use your FREE Birthday reward. Happy Birthday and enjoy!

How can I find out what rewards are on my account?

Visit our website and login to your account with your username and password then click on Account Balance. You need to register your card to view and redeem your rewards. Other options are to look up your account balance on the iPhone or Android app or by asking one of our customer service people in the shop.

I forgot to bring my Pie Dough Club card the last time I visited a GT Pie Shop. Can I still get credit for my visit?

We can’t credit transactions to your Pie Dough Club account after your visit. If you do not have your card while visiting a GT Pie Shop, ask your customer service person to look up your account by giving your phone number. Your card must be registered for this to work.

I have a few Pie Dough Club cards with different credits/rewards/values. Can I combine them on to a single card?

Yes, you can combine up to five cards. See the FAQ question explaining how to do this on our website or Contact Us so we can help combine those cards.

Can I let someone else use my points?

Only the registered rewards program member may use the card to redeem points for rewards. However, you can bring someone else along to a participating GT Pie location. If you have enough points for a reward and you pay the check you may treat someone using your points.

Can I combine my points with another person’s points?

No, points from multiple member accounts may not be combined.

Can I share a membership with my spouse or another family member?

Pie Dough Club is intended for individual personal use only, however, we realize family members might share a card. Please know that when multiple members of a family dine together at a participating GT Pie location, if one person pays the entire bill, that person (provided he/she is an active member) will earn points for the entire amount spent (excluding tax and tip). The one registered member is the only one eligible for registration or birthday rewards too.

Does my account ever expire?

Active accounts will never expire. However, Pie Dough Club accounts with no activity for 18 months will be deactivated and all points & rewards credits will be forfeited. Any stored value amounts will remain on the account.

Can I earn points when I purchase a gift card?

No, points are earned for food, beverage, and retail item purchases only (excluding tax and tip).

I have a Frequent Pie-R or Beverage card; can I still get punches on my cards?

Yes, we will still honor the Frequent Pie-R and Beverage cards; however, we will not be passing out any new cards after September 25, 2013. These cards will not expire. You may convert your frequent cards to Pie Dough Club rewards, Contact Us to find out how.


DOUGH Cards / Gift Cards

I see the new DOUGH Cards – what are they?

DOUGH cards are gift cards and Pie Dough Club loyalty cards combined into one. This card is new as of January 11, 2016. They can be used as a gift card only or as a gift card AND loyalty card combined. Either way, the new DOUGH card can have added/stored value put on the card which makes it easier to pay at the register.

Can I add stored value to the Pie Dough Club card I got before January 11, 2016?

Yes, your current Pie Dough Club card has all the same functions as the new “DOUGH Card” (gift/stored value/loyalty card combined). For more details about the additional features on your Pie Dough Club card that was given to you before January 1, 2016 click here.

I want to buy a DOUGH gift card for a friend, how do I do this?

You can purchase a DOUGH gift card at any one of our GT Pie Shop locations or online. We will send the DOUGH gift card right to your recipient with a sentiment if you order online and request a gift message.

I purchased a DOUGH gift card for a friend; can they use that card to become a Pie Dough Club member?

Yes! All they need to do is register the DOUGH gift card number online or better yet download the app!

I would like to purchase a large volume of DOUGH gift cards, do you give discounts?

Let’s talk! Call us at 866-444-7437 and we can discuss what you need and what we may be able to offer.

Can I load value to my Pie Dough Club/DOUGH Card to pay at the shop?

Yes, we have created a simple and convenient way to pay and get rewarded and you don’t even need to have your wallet, just your phone! Here is how it works:

  1. Essentially you can load and reload your account with pre-paid credit (also known as added/stored value).
  2. Go to Login To My Account, Reload Card and you may add a minimum of $5 and a maximum of $500.
  3. With this, you can go to any GT Pie location and pay for your order using the three-digit check-in code at the checkout
  4. Reward points are automatically sent to your Pie Dough Club account whether it is a card, cardless account or with our App.
  5. If you do not have a smartphone you can add value to your DOUGH card in the shop or on our website. Then you can use your DOUGH card or phone number to pay.

May I use the added/stored value balance to purchase DOUGH gift cards?

No, the stored value account is a “gift” account to be used for payment or as a gift card to give to others only.

I am having trouble reloading my DOUGH/Pie Dough Club Card online or through the Pie Dough Club Mobile App. What can I do?

Check your billing information – Ensure that the name and address entered matches exactly with what your financial institution has on file for you. If you recently moved or changed your name, make sure this is reflected in your billing information. Check your credit card information, make sure your credit card is current with a valid expiration date and you are entering in the correct security code.

How do I reload my Pie Dough Club/DOUGH Card?

You can reload your Pie Dough Club/DOUGH Card at any Grand Traverse Pie Company location or by logging into Your Account and clicking on Reload Card, or through the Pie Dough Club App for iPhone or Android. With a registered Pie Dough Club/DOUGH Card, you can even set up Auto Reload which will automatically reload your Pie Dough Club/DOUGH Card when the balance falls below an amount you choose.

What is Auto-Reload? How do I set up or change Auto-Reload settings on my Pie Dough Club/DOUGH Card?

Auto-reload allows you to set the amount that your registered Pie Dough Club/DOUGH Card will be reloaded with when its balance falls below an amount that you choose. You can set up auto-reload for your Pie Dough Club/DOUGH Card on our website. Login to your account and follow the steps.

Can I change my Auto-reload settings or disable auto-reload?

If you have enrolled in the auto-reload you can edit your reload settings by signing in to your Pie Dough Club account online and clicking on Reload Card and adjust the amounts as needed. Or if you wish to end the auto-reload enrollment click on Cancel Auto-Reload.

Where is my credit card information stored?

Your credit card information is never stored on your mobile device. Your credit card information can be stored in your Pie Dough Club/DOUGH Card account if you choose to do so. Storing your credit card information in your Pie Dough Club/DOUGH Card account is a convenient way to reload your card so that you don’t have to re-enter your credit card each time.

Where can I check my DOUGH gift/loyalty card balance?

You can check your balance on our website, on your App or in any one of our shops.

Do I have to put money on my card or mobile app to use my Pie Dough Club?

No, you do not have to load money on to your card or mobile app to participate in the program however; loading value onto your account makes payment faster in the shop!

Does GT Pie charge a fee for an unused balance on my DOUGH/Pie Dough Club Card?

No, we do not charge any fees for the issuance, activation or use of your card

What is your privacy policy?

GT Pie takes your privacy very seriously. Rest assured we will never rent or sell your email address or information. View our Privacy Policy.


Updated 9/22/20