Frequently Asked Questions about our Pie Dough Club

What is the Pie Dough Club?

The Pie Dough Club is designed to reward the loyal guests of Grand Traverse Pie Company. It is a special program that gives registered members immediate benefits and over time, lots of exciting perks. If you have any feedback or thoughts, we would love your opinion. You can send us an email with your suggestions.

How do I join?

There are three easy ways to join:

  1. Register online to receive a virtual card number that can be exchanged for a physical card at the participating GT Pie Shop of your choice.
  2. Download our GT Pie Mobile app (Pie Dough Club Rewards) and register. Bring your 3-digit code to our Shop in exchange for a physical card and/or stay cardless by “checking in” using your phone each time you are in a Shop location.
  3. Visit a participating GT Pie location and tell your customer service person that you would like to join the Pie Dough Club. A card will be activated and given to you, all you need to do then is REGISTER the card on our website.

I registered online and have a virtual card number. How do I receive a physical card?

When you registered you received a 9-digit virtual card number. Bring that number with you on your next visit to GT Pie and present it to your Customer Service person to request a physical card. All of your information and account balance will transfer. NOTE: physical cards are not needed for identification, you may also use your phone number as your Pie Dough Club identification.

What do I get?

Once you join the club and register the card online at, you’re able to earn points that convert to valuable rewards. Current program rewards include:

  1. A FREE slice of pie when you register your card (this reward never expires and is for a one time use.)
  2. $10 Reward for 150 points (valid on food, beverages, and retail items, expires one year after the reward is issued)
  3. A FREE slice of pie a la mode or a FREE 6″ fruit pie for your birthday (expires one year after the reward is issued)

How much does it cost?

Same as a smile, it’s FREE to join the Pie Dough Club.

I received a card at GT Pie. How do I register my card?

Visit the Pie Dough Club webpage and follow the directions.

Why do I have to register my card?

Registration allows you to manage your account and track activity, such as points balance and rewards earned. It also allows us to replace your card in the event it is lost or stolen. Card registration is required to redeem any reward.

Who can join?

Any person 18 years of age or older who loves GT Pie!

If you are between the ages of 13 and 18, you may only use the Pie Dough Club card under the supervision of a parent or legal guardian who agrees to be bound by the terms of use-see Privacy Policy for more information in this regard.

How do I earn points?

Visit any participating GT Pie location and present your Pie Dough Club membership card to your customer service person. You will earn one point for every dollar you spend (excluding tax and tip).

Is there anything that I don’t earn points for?

Yes, you will not earn points for gift card purchases, online purchases, taxes, gratuity, or purchases made with Rewards.

How do I know which locations are participating in the Pie Dough Club Program?

At this time, these locations are participating: Ann Arbor, Brighton, East Lansing, Grand Rapids, Lansing, Midland, Norton Shores, Okemos, Petoskey, Plymouth, Portage, Terre Haute, Traverse City (both locations), and Troy.

How do my points earned convert to bucks?

When you reach 150 points they will be converted to $10 in Pie Dough Bucks which will automatically be loaded on your Pie Dough Club account.

How do I use my Pie Dough Bucks?

If you have earned Pie Dough Bucks you can use them for food, beverages, and retail purchases at participating GT Pie locations. All available Pie Dough Bucks will be applied to the subtotal of the check. Any unused portion will remain in your account balance until it is used or expired. Pie Dough Bucks will expire one year after they are earned.

How do I redeem my free slice of pie registration reward?

Once you have registered your card at, visit any participating GT Pie location and tell your server you would like to apply the free slice of fruit pie registration reward to your bill. It’s that easy.

How do I get my Birthday Reward?

Each year, up to one week prior to your birthday, you will receive an email notifying you that your birthday choice of a FREE slice a la mode OR 6″ mini fruit pie reward has been applied to your account. This reward will remain valid for one year. Be sure to register your card and provide us with your birthday during that process so that we can apply this reward at the appropriate time.

How do I use my Birthday Reward?

Visit any participating GT Pie location and tell your customer service person you would like to use your FREE Birthday reward. Happy Birthday and enjoy!

Will there be any coupons to print out?

No. All of the rewards will be loaded onto your account.You can redeem your rewards by handing your Pie Dough Club card to your customer service person at any participating GT Pie location.

Emails will be used to help alert you of rewards or perks available. Please make sure to add “” to your contact list to ensure you will receive notifications about your rewards.

What if I don’t like to carry a bunch of cards around?

We also offer a mobile app for your iPhone or Android. Search for “Pie Dough Club Rewards” and download the app. After you download the app, you can find the nearest GT Pie location. On each visit, simply check-in*, give your name to the server, and all points earned will be attributed to your account. You may redeem any rewards on your registered account.

You may also use your phone number to identify yourself (must be registered.)

*Check-in available at all participating locations.

How can I find out what is on my card for an account balance?

Visit and click on the link to “Login view rewards” and then click “Account Balance.” You need to register your card to view and redeem these rewards. Another option is to look up your account balance on the iPhone or Android app.

I lost my Pie Dough Club card. Can it be replaced?

If your lost card was registered on our website, we can verify card balances and we’re happy to replace it for you. If your lost card was not registered we don’t have the ability to find lost, unregistered cards. If you need a new card visit your nearest participating GT Pie location

I forgot to bring my Pie Dough Club card the last time I visited a GT Pie Shop. Can I still get credit for my visit?

Unfortunately, we can’t credit transactions to your Pie Dough Club account after your visit. If you do not have your card while visiting a GT Pie Shop, ask your customer service person to look up your account by giving your phone number. Your card must be registered for this to work

I have a few Pie Dough Club cards with different credits/rewards/values. Can I combine them onto a single card?


Can I let someone else use my points?

Only the registered rewards program member may use the card to redeem points for rewards. However, you can bring someone else along to a participating GT Pie location. If you have enough points for a reward and you pay the check you may treat someone using your points.

Can I let someone else use my card?

Only the registered club member may use the card to earn points. However, if you pay the bill for others in your party, you earn points on the total amount you spend (excluding tax and tip).

Can I combine my points with another person’s points?

No, points from multiple member accounts may not be combined.

Can I share a membership with my spouse or other family member?

Pie Dough Club is intended for individual personal use only. Spouses or family members may not share a membership. However, when multiple members of a family dine together at a participating GT Pie location, if one person pays the entire bill, that person (provided he/she is an active member) will earn points for the entire amount spent (excluding tax and tip).

Does my account ever expire?

Accounts will never expire.

Can I earn points when I purchase a gift card?

No, points are earned for food, beverage, and retail item purchases only (excluding tax and tip).

Can I earn points for purchases I made before I joined the Pie Dough Club?


I have a Frequent Pie-R or Beverage card, can I still get punches on my cards?

Yes, we will still honor the Frequent Pie-R and Beverage cards, however we will not be passing out any new cards after September 25, 2013. These cards will not expire. You may also register for the Pie Dough Club card and earn Pie Dough Bucks for each “frequent” purchase.

What if I have problems with my account, lose my card, or have a question that is not answered here?

Email us. We will answer your questions promptly.

Can a business join the Pie Dough Club?

Pie Dough Club is intended for personal use only. Business entities may not earn points or rewards. Only individuals are eligible for a Pie Dough Club card.

What is your privacy policy?

The Pie Dough Club program may change over time. View our Privacy Policy.